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The 3.0 version of BBK Commercial Super Complex—BBK Xingcheng Tiandi Store—has grandly opened amid much anticipation. With its immersive scenes, technological operations, and artistic installations, it provides consumers with an unprecedented spatial experience.
Store Address: Intersection of Xiangfu East Road and Shaoshan Road, Yuhua District, Changsha City.

Panasonic Cold Chain provides BBK Supermarket with a fully customized cold chain equipment solution. The site uses more than 70 refrigeration units and 4 sets of cold storage and freezer equipment. This project innovatively uses a new IoT intelligent energy-saving system. It achieves a balance between product display effects and ultra-low operating costs, providing customers with a "one-stop" solution.

BBK Group was founded in March 1995 in Xiangtan, Hunan, the birthplace of Chairman Mao, and its headquarters is located in Changsha, Hunan. With the corporate mission of "Creating a Better Life" and core values of "Customer First, Integrity and Love, Courage to Innovate, and Dare to Take Responsibility," it is committed to becoming the most trusted omnichannel service provider for users. It has grown into a commercial group with multiple business formats, including supermarkets, convenience stores, shopping malls, commercial complexes, and logistics and transportation. For many years, BBK has maintained its craftsmanship spirit, adhering to innovation and reform, using a "culture, entertainment, food, shopping, and tourism" all-scenario + experience + smart retail collection model to continuously refresh the new experience of a better life consumption.

Panasonic Cold Chain's independently developed "integrated hardware and software" intelligent control system, which has independent intellectual property rights. The IoT intelligent energy-saving system, based on intelligent management and comprehensive maintenance services for retail cold chain infrastructure, enables monitoring, analysis, diagnosis, and remote control of retail cold chain infrastructure. It can provide comprehensive operation and energy management solutions, helping retail operators to improve energy efficiency and create a safe, efficient, intelligent, and low-cost cold chain equipment Internet of Things solution.

Multi-unit seamless connections are possible with the upright display case, forming a large display area, offering customers more choices. The adjustable height and angle of the shelves within the case fully meet the size requirements of various goods and props. The ceiling inside the case is equipped with mirrors to visually expand the display area.

The smooth corner design adds streamlined elements to the store and improves the customer shopping experience. The combination of equipment provides ample display space for products, allowing for shopping from all four sides, extending customer dwell time in the refrigerated product area, and increasing sales opportunities.

A rich product line and diverse corner cabinet options can be flexibly spliced with straight cabinets to create a continuous display effect. The platform behind the equipment can be used to place room-temperature promotional items, advertisements, and decorations to increase utilization. The soft lighting highlights the freshness of fruits and vegetables and creates a pleasant shopping atmosphere.

Straight and corner cabinets seamlessly connect to form a natural interactive space. The equipment has even temperature distribution, fully meeting the preservation needs of meat products, reducing moisture and nutrient loss, so that customers can purchase fresh and nutritious meat products.

The display of fresh fish depends on temperature and moisture. The equipment provides good temperature and humidity control for fish preservation, and the excellent backrest layout increases space utilization.